How to Write a Truly Great Commercial Property Appraisal

Although commercial property owners are usually more professional and knowledgeable than most homeowners or people dealing with residential real estate, choosing a convoluted writing style and lots of complicated words will not help you get your point across. When writing a commercial property appraisal using software by ReportBuilder Pro, it’s important to follow these simple steps and guidelines, if you want the best possible results:

 

1. Write with your audience in mind. Before even starting to write your appraisal, it’s important to know exactly who you’re writing for and what their level of experience with real estate concepts and jargon might be.
2. Limit the specialty jargon. Even if your audience is fairly familiar with real estate, reading an appraisal with a lot of real estate jargon in it will be almost like reading a document in a foreign language that you can barely understand anything from.
3. Use active rather than passive phrases. While passive writing styles might work well in some cases, you won’t get anywhere with it when trying to communicate your point to a business owner who manages a commercial real estate property. An active writing style is much closer to home and will help you communicate the information you want to convey through your appraisal far more efficiently.

Originally Posted here: How to Write a Truly Great Commercial Property Appraisal